The Toshiba 37X3030DB features Active Vision LCD picture processing which reproduces pixels and colour tones up to four times more than a conventional LCD television. Contrast levels are adjusted automatically and jagged edges on lines and detail during fast-moving scenes are reduced.

The Toshiba 37X3030DB prides itself on a Contrast Ratio of 5000:1, which is truly dynamic and will give you clear, sharp, bright colour.

Digital programme guides help you to plan your viewing; very useful, as you’ll have so many extra channels to watch thanks to the integrated Freeview tuner.

This television is ‘high definition ready’ which means it has the ability to display high definition signals with the addition of a separate HD receiver. HD broadcasts are at a much higher resolution than regular analogue or digital broadcasts and have greatly enhanced picture quality. The level of detail is astonishing with clearer, sharper and more vibrant images.

1080p
1080p is the purest form of high definition that a television can display. This leads to a smoother, more film-like image, which will satisfy sports and movie lovers alike. With a 1080p signal, the information that makes up an image is displayed “progressively” or all at once, rather than in an “interlaced” fashion.